Micromobility Made Easy: Transforming Urban Commutes with an App
Descon is a trailblazing startup in Chile, dedicated to simplifying the lives of electric micro-mobility vehicle drivers. They have a clear mission: to provide convenient access to essential services for EV drivers, including charging, specialized technical support, and secure parking. Powered by cutting-edge technology expressed through mobile applications, Descon connects users with a network of service providers, making it easy for them to charge, maintain, and safely store their electric vehicles anywhere and at any time. This comprehensive approach addresses the core needs of micro-mobility EV drivers and contributes to the transition towards a sustainable, electric future.
Antofagasta, Chile
2021
Technology, Information and Internet
Challenge
Enhancing the Driver App Design for Maximum Visual and Intuitive Appeal
To elevate the user experience and ensure seamless functionality, there's a pressing need for significant improvements in the design of our driver app. The goal is to transform it into a visually captivating and intuitively navigable platform that effortlessly connects with our users.
Results
The outcome is a driver app that not only meets but exceeds expectations—where aesthetics meet functionality, and where users can effortlessly navigate, engage, and derive value. Our focus on intuitive design ensures that users can seamlessly access the features that matter most to them.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
35%
Improved onboarding process
25%
Increase in user retention
80%
User Satisfaction
Process
Research & Analysis: To embark on the journey of unraveling this challenge, we initiated a comprehensive research effort. This encompassed a deep exploration of the problem, benchmarking against industry standards, a meticulous analysis of the business model, and the formulation of hypotheses and strategic goals. These concerted efforts culminated in the development of our user persona: Sarah.
Information Architecture: Based on the research findings, we restructured the app's navigation and content.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
Conclusion
This project marks a significant milestone in my journey as a designer, where I had the privilege of leading efforts to enhance the design of Descon's driver app. It has been an exciting endeavor dedicated to optimizing user experiences and fostering a deeper connection between our platform and its users.
The outcome is a driver app where aesthetics meet functionality, and where users can effortlessly navigate, engage, and derive value. Our focus on intuitive design ensures that users can seamlessly access the features that matter most to them.
Thank you for joining me on this journey, and I look forward to embarking on new adventures in the ever-evolving landscape of user experience design.
“ I had the pleasure to work with Claudia, where I could appreciate that she is a professional with unique qualities and skills that I applied in an impressive way in the visual design of our mobile application as well as in the collaborative work with the whole team of people, thank you for delivering your professionalism and incredible attitude to the challenges of redesigning our App, no doubt you will have an open door in our Startup Descon. ”
Patricio Quiróz
CEO, Co-founder | Descon